My granddad had a financial advisor who always sent a card on his birthday. At the time, I thought it was so nice that a financial professional would take the time to write a hand written card wishing my granddad well and thanking him for his business. After spending years in the financial services industry, I realize now that in most cases, when your advisor remembers your birthday, it’s the most expensive birthday card you’ll ever get. Continue reading “The Most Expensive Birthday Card You’ll Ever Get”